Afriqua Brand Identity

Agency:
Freelance

Client:
Afriqua

Role:
Design Direction

Year:
2015 – Ongoing

Adam asked me to design a brand identity for his musical alter ego, Afriqua, that conveys his equilibrium between sophisticated classical and experimental electronic music.

With a modern approach, the new visual identity reflects this balance with a classic serif logotype, together with a custom logomark. The 'A' is able to hold a dynamic mix of content – photographs, paintings and graphics – which all unites Adam’s artistic universe.

Agency:
Freelance

Client:
Afriqua

Role:
Design Direction

Year:
2015 – Ongoing

The logo is able to hold a dynamic mix of content – photographs, paintings and graphics – which all can be integrated into social media platforms.

Disciplines:
Brand Identity
Social Media Promotion
Graphic System

Sidestepping the thinning membrane of today's inflated trends, Afriqua (aka Adam Longman Parker) forgoes specialization in any particular genre, all the while achieving equilibrium between youthful inventiveness and a mature artistic philosophy. Parker demonstrated instrumental dexterity at a young age through his studies of classical piano, skills which would translate to DJing and turntablism at age 10.

While studying piano at the Interlochen Arts Academy, Parker quickly took an interest to music production, which would complement his classical studies a few years later at The Royal Academy of Music in London.

With a fresh awareness of the global electronic music scene, and an unyielding passion for discovery, Parker has settled into a constant creative flow living in Berlin. Informed equally by the minimal, unrefined hip-hop of the early 2000s in Virginia and the thematic exploration of 20th century composition, his work has continually increased in its scope and influence. His musicality and flair for performance translate to dynamic DJ sets that have captivated dance floors worldwide.

Discogs: Afriqua
Soundcloud: Afriqua
Facebook: Afriqua