Afriqua 'Vice/Principle' EP Design

Agency:
Freelance

Client:
R&S Records

Role:
Design Direction

Year:
2018

Bespoke record cover for Afriqua's latest release 'Vice/Principle EP' on R&S Records, released June 2018.

The design needed to not only stand out and express Afriqua's musicality but also blend into the existing R&S house sleeve design.

Agency:
Freelance

Client:
R&S Records

Role:
Design Direction

Year:
2018

The cover was printed using offset with 4 different Pantone colors. The EP Design have since its release won a 'Gold Award' from Graphis.

Disciplines:
Graphic Design
Promotional Assets
Typography

Afriqua's musicality is an equilibrium between youthful inventiveness and a mature artistic philosophy – I wanted to visualize this mixture by designing a contemporary interpretation of Blue Note's iconic record covers from the 1950’s and 60’s.

The front cover features Afriqua's iconic logomark, made with three-dimensional musical-bars which unites Adam's mature artistic heritage and contemporary originality in electronic music.

SoundCloud: R&S Records
SoundCloud: Afriqua