Dream Diary Brand Identity

Agency:
Freelance

Client:
Dream Diary Records

Role:
Design Direction

Year:
2018

Dream Diary is a small record label operating out of South London, with a focus on cuts of house, techno and ambient music pressed onto wax.

Since its establishment in 2014, the label has featured the likes of Afriqua, Aubrey, PAVAN, Ruven and Tom Gillieron on its roster, and continues to bolster a blooming catalogue of classy electronic music.

Agency:
Freelance

Client:
Dream Diary Records

Role:
Design Direction

Year:
2018

Disciplines:
Artwork
Brand Identity
Design System
Logomark & Logotype
Packaging Design
Print Design

Dream Diary wanted to move away from being solely an underground white-label, and become more of an established brand. They commissioned me to design a new visual identity and packaging system. The label was looking for a cost-effective and contemporary solution for their packaging.

Their new packaging system consist a universal 'house sleeve’ with the new wordtype and logomark embossed into black construction paper, and a dynamic sticker-based label design. Each label features artwork made bespoke for the release.

Discogs: Dream Diary
SoundCloud: Dream Diary
Facebook: Dream Diary