Nourish Snacks Brand Identity

Agency:
COLLINS

Client:
Nourish Snacks

Role:
Designer

Year:
2017

Nourish Snacks is a food company founded by nutritionist Joy Bauer. The company enjoyed strong initial success with their insanely delicious granola treats, but they were eager to become a stronger challenger in the snack category. Nourish Snacks looked to COLLINS for a new strategy and brand platform, and an overhaul of its identity, packaging and digital presence.

Agency:
COLLINS

Client:
Nourish Snacks

Role:
Designer

Year:
2017

The bold diagonals on the front of the new packaging come from the stripes found on snacks sold at the circus, carnivals and baseball games. Striped popcorn and peanut boxes, cotton candy and ice cream cones — all of them held the promise of delight.

Backside

Team
Tom Wilder
Jump Jirakaweekul
Thorbjørn Gudnason
Bryna Keenaghan
Michele Kim
Ian Aaronson
Natalie Vartanian
Teemu Suviala
Gabe Benzur
Brian Collins
Fictive Kin

Nourish Snacks are now sold at more leading retailers than ever before across North America - including Target, Amazon.com, Wegmans and Duane Reade.

→ Adweek: Joy Bauer’s Nourish Happily Breaks...
→ The Dieline: Nourish Snacks Gets a Fun...
→ Brand Channel: Shelf Awareness: 5 Questions...