Nourish Snacks Brand Identity
Nourish Snacks is a food company founded by nutritionist Joy Bauer. The company enjoyed strong initial success with their insanely delicious granola treats, but they were eager to become a stronger challenger in the snack category. Nourish Snacks looked to COLLINS for a new strategy and brand platform, and an overhaul of its identity, packaging and digital presence.
The bold diagonals on the front of the new packaging come from the stripes found on snacks sold at the circus, carnivals and baseball games. Striped popcorn and peanut boxes, cotton candy and ice cream cones — all of them held the promise of delight.