Nourish Snacks Brand Identity
Agency:
COLLINS
Client:
Nourish Snacks
Role:
Designer
Year:
2017
Nourish Snacks is a food company founded by nutritionist Joy Bauer. The company enjoyed strong initial success with their insanely delicious granola treats, but they were eager to become a stronger challenger in the snack category. Nourish Snacks looked to COLLINS for a new strategy and brand platform, and an overhaul of its identity, packaging and digital presence.
Agency:
COLLINS
Client:
Nourish Snacks
Role:
Designer
Year:
2017


The bold diagonals on the front of the new packaging come from the stripes found on snacks sold at the circus, carnivals and baseball games. Striped popcorn and peanut boxes, cotton candy and ice cream cones — all of them held the promise of delight.

Backside







Team
Tom Wilder
Jump Jirakaweekul
Thorbjørn Gudnason
Bryna Keenaghan
Michele Kim
Ian Aaronson
Natalie Vartanian
Teemu Suviala
Gabe Benzur
Brian Collins
Fictive Kin
Nourish Snacks are now sold at more leading retailers than ever before across North America - including Target, Amazon.com, Wegmans and Duane Reade.
→ Adweek: Joy Bauer’s Nourish Happily Breaks...
→ The Dieline: Nourish Snacks Gets a Fun...
→ Brand Channel: Shelf Awareness: 5 Questions...