I’m Thorbjørn Gudnason, a Copenhagen-based designer and art director, specialized in strategic visual communication and brand identity. With more than 10 years of international experience, I aim to create strong conceptual ideas and robust design solutions, that are considered, effective and impactful, for the people and businesses that will use it.

Before moving back to Denmark in 2019, I spent 7+ years in New York City, where I have been fortunate to work with some of the world's leading creative powerhouses including Pentagram, Sagmeister & Walsh, Sid Lee, COLLINS and Hello Monday.

Today, I serve as Design Lead at Designit, and work across multiple mediums and disciplins, spanning graphic design, art direction, branding, print- and packaging, editorial– and digital design. I am occasionally available for select freelance opportunities — feel free to get in touch via email for inquiries or requests.


Work Experience

Designit

Design Lead

Copenhagen

Nov. 2019 — Present

An international strategic design firm founded in Denmark, with 18 offices around the world. That works with ambitious brands and companies to create products, services, systems and spaces that people love.

Hello Monday

Senior Art Director

New York City & Copenhagen

Aug. 2017 — Aug. 2019

Hello Monday is a digital creative agency that creates joyful digital ideas, products and experiences that connect the hearts of brands to the hearts of their consumers.

COLLINS

Designer

New York City & San Francisco

Feb. 2016 — Jul. 2017

Brand strategy and design consultancy that helps companies transform customer experiences, with focus on keeping ahead of advancements in consumption models and cultural shifts.

Sid Lee

Designer

New York City

Jul. 2015 — Jan. 2016

Creative services firm founded in 1993. Today, the company employs over 550 professionals working globally from offices in Amsterdam, Montreal, New York, Paris and Toronto.

HUGE

Visual Designer

Brooklyn

Nov. 2013 — Jun. 2015

Digital design agency, found in Brooklyn in 1999, providing strategy, marketing, design and technology services to Fortune 100 companies.

Sagmeister & Walsh

Design Intern

New York City

Jun. 2013 — Aug. 2013

New York City-based design firm that creates identities, commercials, websites, apps, films, books and objects for clients, audiences and themselves.

Pentagram Design

Design Intern

New York City

Nov. 2012 — Jan. 2013

The world's largest independent design consultancy. The firm is owned and run by 19 partners, a group of friends who are all leaders in their individual creative fields.

Awards & Recognition

2018

Gold Award

2018 -

Graphis Design Annual 2019

Afriqua 'Vice/Principle' EP

Print Design

2018

Shortlist

2018 -

Young Creative Circle Award

Netværk i Verdensklasse

Brand Identity

2018

Award of Excellence

2018 -

Communication Arts Typography Annual

Tomorrow More & Better

Poster Design

2017

Gold Award

2017 -

Graphis Design Annual 2018

Tomorrow More & Better

Poster Design

2017

Regional Design Awards Winner

2017 -

Print Magazine

605

Brand Identity

2017

TDC 63rd Awards Exhibition

2017 -

Certificate of Typographic Excellence. Global Traveling Exhibition.

605

Brand Identity

2016

TDC 62nd Awards Exhibition

2016 -

Certificate of Typographic Excellence. Global Traveling Exhibition.

Absolut Elyx Water Truck Boutique

Typeface Design

2015

Young Lions Design Competition

2015 -

Cannes, France.

Danish Representative

Brand Design

2014

Shortlist (x2)

2014 -

Young Creative Circle Award

Ungegruppen

Brand Identity

Book Press

2019

Graphis Design Annual 2020

2019 -

Graphis

Dream Diary

Brand Identity

2018

Graphis Design Annual 2019

2018 -

Graphis

Afriqua 'Vice/Principle' EP

Print Design

2018

COLOR NOW

2018 -

SendPoints

Nourish Snacks

Brand Identity

2018

Typography Annual 8

2018 -

Communication Arts

Tomorrow More & Better

Poster Design

2017

Graphis Design Annual 2018

2017 -

Graphis

Tomorrow More & Better

Poster Design

2017

Annual Typography N.38

2017 -

Type Directors Club

605

Brand Identity

2016

Annual Typography N.37

2016 -

Type Directors Club

Absolut Elyx Water Truck Boutique

Typeface Design

2015

Outside The Box

2015 -

Princeton Architectural Press

Limited Edition Packaging Design

Packaging Design

2015

Motion Graphics in Branding

2015 -

SendPoints

Afriqua

Brand Identity

2012

Pack Your Life 2

2012 -

Artpower International Publishing

Aalborg Jubilæums Akvavit

Packaging Design

2012

Top Graphic Design Series: Packaging

2012 -

Hightone Publishing

Aalborg Jubilæums Akvavit

Packaging Design

Select Clients

Afriqua

Apple Inc

Absolut Vodka

Bande des Quatres

BLOX

BrandLab360

Cerity Partners

City of Copenhagen

Copenhagen Airport

Coca Cola

Dream Diary Records

Facebook

Fast Company

Fresh Skincare

LYS Technologies

McKinsey & Company

Novo Nordisk

Nourish Snacks

Octagon London

R & S Records

Real Dania By & Byg

Sesame Workshop

Smartwater

Studio Museum Harlem

Target

Yahoo

YouTube

Capabilities

Advertising

Art Direction

Brand Identity

Concept Development

Creative Strategy

Design Systems & Guidelines

Digital Design

Environmental Design

Iconography

Infographics

Interactive Design

Packaging

Photography

Print & Editorial Design

Signage & Wayfinding

Wayfinding

Education

School of Visual Communication

Haderslev, Denmark

Bachelor Degree (Graphic Communication)

Jun. 2010 — Aug. 2013