BLOX Wayfinding System (Teaser)

Agency:
Designit

Client:
BLOX / Realdania By & Byg

Role:
Design Lead

Year:
2021

BLOX is one of the most iconic and most discussed buildings in Copenhagen. It is an international creative hub, housing small startups and larger organisations such as The Danish Center for Architecture and Danish Design Center.

It engages people in architecture, design and sustainable urban development through exhibitions, events, business development and new partnerships. The doors are open for everyone who wants to experience, sense and understand life in cities, and for everyone who wants to take part in professional networks and deep specialist environments to develop the sustainable cities of the future

Agency:
Designit

Client:
BLOX / Realdania By & Byg

Role:
Design Lead

Year:
2021

↑ BLOX seen from Frederiksholms Kanal

Challenge
BLOX is inherently complex to understand and navigate. A few years after its opening, BLOX still faced challenges communicating what it is, who it is for and how to navigate the premises. Visitors got lost, tenants wasted valuable ressources and the landlord Realdania operated a difficult business.

Realdania consequently came to Designit to help increase the tenant and visitor experience by re-thinking the building’s journeys, touch-points and the entire way finding system bottom-up.

↑ Informative totem at Christians Brygge

Introducing a pegboard system
The pegboard system allows for flexibility when updating way finding elements as well as reflect the dynamics and activities that BLOX stands for.

↑ Informative totem at Frederiksholm Kanal

Rethinking brand and information hierarchies
A few year’s after its launch people still did not understand what BLOX was about or what it could offer. Even when passing by, visitors would still be insecure whether the building was open or closed to the public. Additionally, the lack of clear information hierarchy has lead to delays, confusion, heavy work-loads, and individual work-arounds for the tenants and inhabitants.

In order to solve this, we established a clear visual seperation of what is open to the public (B2C) and what is closed to the public (restricted to businesses and inhabitants). This information hierarchy was applied to the three informative totems.


Creative Director:
Carsten Henriksen

Service Design Lead:
Sebastian Campion

Brand Design Lead:
Thorbjørn Gudnason

Senior Brand Designer:
Per Nordström

Senior Project Manager:
Anne-Dorthe Klein

Production & Manufacturing:
Dansign

3D Rendering:
Christian Ludvigsen

Photography by
Rasmus Hjortshøj
Pierre Mole
Thorbjørn Gudnason

The full case study will be published soon.