Design is a complex process, and I am captivated by the challenges that exists within this ever-changing discipline. Navigating this flux can be difficult – which is why the pillars of my design process act as guiding principles, that ensure a balance of functionality, longevity and impact.

Storytelling and design intimately work together to direct the way in which people respond to your message. When you weave a meaningful promise together with striking imagery, you are able to make a strong first impression.

Design should be approached holistically. This means that we should not only solve immediate problems, but take future challenges into consideration as well, and view design as an interconnected whole that is part of a larger system.

Stepping into uncharted territory, is an effective way to renew our perception. In a world of endless communication, novelty can help draw attention to a message and make it much more memorable.