Apple News Campaign

In the past, news publishers used to take great pride in the aesthetic-value of their content, which was manifested in beautiful typography, rich colors, and an immersive reading experience. Though the news-publishing category has made great strides to digitize their content with the emergence of web 2.0, the meticulous crafting of news articles and magazine content has been lost to the clutter of ads and, ultimately, a poor user experience.

Apple News does not only aim to marry the aesthetics of print media with the interactivity of digital, but also to deliver the best news media consumption experience in the world.

We wanted to emphasize this goal by focusing on the quality of content found on Apple News, Sid Lee worked with big publications like CNN, GQ Magazine, The New Yorker, Vanity Fair, Vogue and WIRED. This international print and out-of-home campaign is a contextual window into the world of these large publishers, putting the focus back onto the stories they tell.

The campaign was first featured on billboards and in airports throughout San Francisco, Chicago and New York City. Then world-wide later in 2016.