Ento Brand Identity

For too long, the green transition has been a complex and challenging affair to act on. We are all aware of the urgency to reduce our energy consumption. However, the path to action is riddled with confusion and difficulties. Given that most energy management systems available today only have the capacity to monitor consumption, energy managers are forced to manually analyse their usage, making it bewildering to effectively realise our ambitions for energy optimisation.

Ento was created to contribute to the green transition by unlocking the value stored in data. Drawing upon the team's extensive experience in optimising manual processes with data and advanced algorithms, Ento has developed an AI-powered software solution with the potential to make a significant impact on the green transition.

When we met them, Ento was passionate about their cause, yet less clear about how to convey their story in a simple and trustworthy way. In late 2022, they invited Parabolic to craft their visual and verbal identity, that would reflect their evolution from an emergent B2B platform into a mission-driven enterprise.

We began with a new value proposition that underpins the advantage of pragmatism. Ento believes that energy optimisation should be a pragmatic procedure. We wanted the brand experience to be as utility-driven as the product itself, so this has acted as a core principle when designing the new visual identity.

The new visual identity includes a bold and distinct logo, a highly functional typeface, new color palette, and a scalable iconography system.

Furthermore, in order to truly visualise the power and precision of AI technology, we decided to generate all imagery in Mid Journey. This includes images of the types of buildings that Ento serves such as retail chains, public buildings and manufacturing facilities.

Lastly, we translated the new visual identity into a digital experience that would both convey their product offering and brand mission.

Ento's digital product offers everything you need to make instant energy optimisations. Just provide access to your energy data, and the digital energy advisor will analyse your consumption, identifying potential improvements across all buildings.

The software will then detect and verify energy savings, documenting them according to the International Performance Measurement and Verification Protocol.