Fragment Brand Identity (Teaser)
Agency:
Freelance
Client:
Michael Goldstein / Fragment
Role:
Design & Creative Direction
Year:
2024
As culture and media continue to splinter, it’s getting harder for brands to reach audiences. The medium is now as important as the message.
Fragment helps brands capitalize on the chaos of modern media. They partner with ambitious businesses to navigate complex marketing landscapes and connect with audiences at scale.
Agency:
Freelance
Client:
Michael Goldstein / Fragment
Role:
Design & Creative Direction
Year:
2024
Team:
Thorbjørn Gudnason
Michael Goldstein
Traditional agencies struggle to meet expanding brand needs with fixed talent. Fragment’s modular structure offers specialized talent tailored to each project, so brands only pay for what they need. They’re efficient, adaptable, and cheaper than your typical communication agency.
The full case study is under development.