Tomorrow More & Better Poster
Agency:
Sid Lee
Role:
Design Direction
Year:
2016
Design a typographic poster that illustrates the challenges of personal growth in a digital era. How people around the world constantly compare their successes to others rather than their own.
By designing a complex typographic composition of letters where all letters are intertwined with each other but also connected internally within the letterforms. The lines reflects the digital connections humans have with each other on social media across the globe.
Agency:
Sid Lee
Role:
Design Direction
Year:
2016
Disciplines:
Typography
Lettering
The entire typographic composition is Japanese for 'Tomorrow More And Better', and supports the notion that if you continuously compete with others, you become bitter, but if you continuously compete with yourself, you become better.
The poster have since its release won a 'Gold Award' from Graphis and received an 'Award of Excellence' from Communication Arts.
→ Communication Arts: Typography Annual 2018
→ Graphis: Design Annual 2018